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Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

October 4th, 2009 Client Referral Leave a comment Go to comments

Product Description
Foreword by Jay Conrad Levinson, author of the “Guerilla Marketing” series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality
* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it
* how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging
* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing
* and much, much more!Amazon.com Review
Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a “cookbook model” to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden’s explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume’s final part, called “The Strategies,” then outlines a collection of practical “marketing recipes” that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. –Howard Rothman Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

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  1. A. Lynch
    October 4th, 2009 at 16:19 | #1
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    The title of the book is more exciting than the information within the book. I would not recommend this book and wish I could find my receipt for a return.

    I really thought after reading this book that I would have a full-proof marketing method for getting clients within the consultanting business. Thus, perhaps my expectations were too high. Rating: 2 / 5

  2. Emily Dickinson
    October 4th, 2009 at 17:46 | #2
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    This book applies mostly to people in sales. I found it too basic and market specific to be very helpful. Rating: 3 / 5

  3. Karen Tiede
    October 4th, 2009 at 20:16 | #3
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    I bought this book over Book Yourself Solid, based on reviews of both. I started reading GCN when it arrived and put it down quickly. Picked it up a time or two and read a page or two and it just didn’t click. It was only after I finished a publication design class and came back to the book that it struck me–GCN is set in a display typeface (which one I don’t know) that makes it excruciatingly difficult for me to read.

    I honestly can’t say whether the advice is any good or not. I am someone who flies through books; when they are well-designed, it’s not uncommon to read two a night. There are a dozen books in this genre (BYS being just one) that are much easier to read, and therefore absorb.

    I wish I had recognized the problem with the typeface three months ago. Rating: 3 / 5

  4. Victoria J. Hayes
    October 4th, 2009 at 21:03 | #4
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    Very good information. Gives the reader a step by step process of getting clients without insulting intelligence. Rating: 4 / 5

  5. Keesha M. Mayes
    October 4th, 2009 at 22:42 | #5
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    Great book! Takes the mystery out of marketing and really lays out practice daily activities to reaching success in your business.

    Keesha Mayes

    [...] Rating: 5 / 5

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